Scent marketing can be a vital force behind reinforcing and improving brand recognition because it has the power to unify a brand or product with a buyer’s emotions.
Scent marketers know that the very first impression a guest in a hotel perceives is that of scent, and it is intensified at that exact moment of entry through the hotel doors.
Scent marketing makes your brand unforgettable by using fragrance to imprint a pleasant memory that is associated with your product or services.
According to a study conduced a few years ago, stores that utilized scent marketing witnessed increases of people staying up to 20% longer on average and 300% sales increases in particular products.
A pleasing scent can serve as a lure to potential customers who have never stepped foot in a store or business before.
Although this is a very important aspect of scent marketing and its affect on a company’s bottom line, according to B2B International, only 54% of businesses have initiated a branding strategy that can evaluate brand perceptions.
The right scent in the right place propels the consumer into a pleasant vortex of swirling memories and associations that repeat themselves automatically whenever that fragrance hits their unsuspecting nostrils.
One study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!
According to research conducted at the Kellogg School of Management at Northwestern University, up to 15% of a business’s most loyal customers account for 55-70% of its total sales.
Scent marketers are well aware that the proper scent introduced in a workplace can have a powerful impact on employees. Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, you know that happy employees translates into productivity and according to the Harvard Business Review, 31% more so, as well as 37% higher sales and 31% higher creativity.
Probably the most formidable task and most appreciated benefit of scent marketing is its ability to eliminate bad odors. Air-Scent has the best solution to this problem with its Metazene® formula. By neutralizing odors at a molecular level, Metazene® does so much more than just cover up the bad smell; it completely destroys it.