Casinos scents are proven to result in guests spending more time and money.
As 75% of our emotions are generated by what we smell, scent can help to build a stronger emotional association with the brand.
Scent improves guests mood so that they are more receptive to music and have more fun.
Consumers are more eager to buy and willing to pay more in a scented environment.
Consumers remember scented experiences far more than unscented ones.
Consumers evaluate scented products &/or experiences as being of higher quality.