The Benefits Of Scent Marketing
With our sense of smell so closely linked to memory, a pleasing olfactory experience, or a bad one, can have lasting effects on a business’ bottom line. Second to memory, smell is highly emotive, and has proven to invoke a vast array of moods and emotions from vitality, stimulation and desire to relaxation, calm and sensuality. It’s no wonder retailers and business owners have come to realize that fragrance and odor control is an important branding factor that can’t be ignored.
Scent marketing has proven to attract new customers, increase the time customers linger in environments, create a branded, heightened value perception, encourage repeat visits, increase sales and inspire loyalty.